by Moe Bedard | Jan 29, 2026 | Agricultural Equipment
John Deere is taking major steps to strengthen its role in American manufacturing by investing in new facilities, rehiring workers, and accelerating its development of advanced farming technology. These moves come as the company responds to changing global supply...
by Moe Bedard | Jan 27, 2026 | Heavy Equipment
John Deere is investing $70 million to shift excavator manufacturing from Japan to a new state-of-the-art facility in Kernersville, North Carolina, marking a significant expansion of the company’s U.S. manufacturing footprint. The move will create more than 150...
by Moe Bedard | Jan 23, 2026 | Press Release
WASHINGTON, DC — January 22, 2026 — The Equipment Leasing & Finance Association (ELFA) today released its January 2026 Monthly Confidence Index for the Equipment Finance Industry (MCI), revealing confidence in the equipment finance market rose to 64.6, up from...
by Moe Bedard | Dec 31, 2025 | Marketing
The equipment finance market does not need louder marketing in 2026; it needs sharper marketing that reaches decision-makers earlier, reduces perceived risk, and makes “yes” easy. Buyers now expect their financing experience to match the speed and clarity of the best...
by Moe Bedard | Dec 24, 2025 | Research
Green equipment financing is becoming one of the defining growth engines of commercial lending this decade, with cumulative demand for climate‑aligned machinery, vehicles, and infrastructure expected to exceed $9 trillion by 2030 across energy, transport, buildings,...
